New at Styled: Gia Franco by Feriani Couture

We’re so excited to welcome Gia Franco by Feriani Couture to Styled by Lily! Known for sophisticated silhouettes, beautiful fabrics, and elevated details, Gia Franco is the perfect addition to our growing collection of ‘Mother of’ and special occasion dresses in Saratoga Springs.

Gia Franco designs for the woman who wants to feel polished, confident, and elegant—without looking overly traditional. From sleek crepe gowns to statement florals and luxurious mikado, the collection strikes that perfect balance between timeless and modern.

Here are a few of the new Gia Franco styles you can now find here:

Style 12500: Statement Jacquard

For the mom who loves a little color and texture, Gia Franco 12500 is a standout. This off-the-shoulder mermaid gown features a champagne jacquard with leaf-inspired texture and beautiful blue and bronze floral embroidery. A draped fold-over neckline frames the shoulders, while the contoured bodice and defined waist create an incredibly flattering silhouette.

Style 12272: Classic with a Twist

There’s something so timeless about a beautifully fitted crepe gown, and Style 12272 adds just enough drama. The off-the-shoulder neckline is accented with dimensional floral appliqués, giving this sleek mermaid silhouette a romantic, feminine touch.

We love this gorgeous option for someone who is looking for some arm coverage.

Style 12551: Modern & Minimal

If your style leans clean and sophisticated, Style 12551 is one to try. A strapless sweetheart neckline, asymmetrical draping, and cascading side detail elevate the sleek column-meets-mermaid silhouette.

Available in shades including champagne, navy, periwinkle, olive, and black, this gown proves that you don’t need heavy embellishment to make an entrance.

Style 12636: Timeless Mikado

Crafted from structured mikado, this figure-flattering mermaid features an elegant V-neckline, subtle pleating, and a chic half-bow detail at the waist. The result is classic, sophisticated, and incredibly polished.

Style 18696: A Floral Moment

Style 18696 brings a more fashion-forward feel to the collection. This strapless navy column gown is accented with metallic pink and champagne florals, creating a striking contrast that feels sophisticated while still making a statement.

Shop Gia Franco at Styled by Lily

Whether you’re the Mother of the Bride, Mother of the Groom, attending a black-tie wedding, or shopping for another special occasion, Gia Franco by Feriani Couture offers gorgeous options that feel elevated, modern, and flattering.

We can’t wait for you to see this collection in person!

The Little White Dress Edit: New Jenny Yoo Styles at Styled

From bridal showers and rehearsal dinners to courthouse ceremonies and after parties, the Little White Dress has officially become a bridal wardrobe essential. We’re excited to welcome a fresh collection of Jenny Yoo Little White Dresses to Styled, with seven new styles ranging from sleek satin to romantic lace and statement-making sequins.

Here’s a look at the newest arrivals—and where we’d wear each one.

Greta: For the Rehearsal Dinner or Elopement

Old Hollywood meets modern bride in Greta, part of Jenny Yoo’s collaboration with bridal stylist Hope LaVine. Cut on the bias in fluid liquid satin, Greta has a slinky silhouette balanced by an airy chiffon halter neckline with long, romantic streamers.

We love this one for a chic rehearsal dinner, intimate wedding or elopement. It has enough drama to feel bridal without feeling like a traditional wedding gown.

Ivy: For the Bridal Shower or engagement photos

If your bridal style leans classic and understated, meet Ivy. Crafted in liquid satin, this sleek mini features a high boat neckline with an attached scarf for a subtle nod to vintage fashion.

Ivy would be perfect for a bridal shower or engagement photos, but we could also see her styled with a great pair of heels for a sophisticated rehearsal dinner look.

Maren: For the courthouse wedding or Rehearsal Dinner

Another Jenny Yoo x Hope LaVine collaboration, Maren combines vintage inspiration with a playful, romantic silhouette. Luxe taffeta gives this dress its structure, while the off-the-shoulder neckline, fitted bodice, boning and bust cups create a beautifully sculpted shape.

This is our pick for the bride who wants her rehearsal dinner look to make a statement—and still feel timeless when she looks back at photos years from now. We also love her for a retro courthouse ceremony look!

Violet: For the After Party

If there were ever a dress made for the dance floor, it’s Violet. This shimmering mini is crafted from Toni sequin tulle with a high apron neckline and an unexpected keyhole back.

We love Violet as an after-party dress. Change out of your wedding gown, add a fun shoe and keep dancing without losing that unmistakably bridal sparkle.

Primrose: For the Bridal Shower

Sweet, feminine and romantic, Primrose is made from beautifully detailed Chappell lace. The classic boat neckline and natural waist keep the silhouette polished, while two tailored bows at the back add the prettiest finishing touch.

Primrose feels made for a bridal shower, luncheon or daytime rehearsal event—especially for the bride who loves traditional bridal details with a modern silhouette.

Lark: For the Bridal Shower or Welcome Party

Lark is effortlessly feminine in Jenny Yoo’s supple Petal satin. A straight neckline, tie spaghetti straps and flattering Basque waist give this dress a fresh, fashion-forward feel. And perhaps our favorite detail? Pockets.

We’d wear Lark for a welcome party or bridal shower, particularly if you want something playful and bridal without sequins or lace.

Zinnia: For the After Party

Short, sparkly and impossible to miss, Zinnia is the ultimate party dress. Glittering 3D floral sequin embroidery covers the mini silhouette, while a strapless neckline, structured bodice and covered buttons add elevated bridal details.

This one is begging for an after party—although we fully support wearing it for your bachelorette, shower or any other occasion that calls for a little sparkle.

Whether you’re building an entire bridal wardrobe or searching for that one perfect second look, these new Jenny Yoo LWDs give you plenty of reasons to wear white beyond the aisle.

Shop the new Jenny Yoo Little White Dress collection at Styled by Lily Saratoga and find your look for every celebration leading up to—and after—the “I do.”

Shopping for Bridesmaid Dresses at Styled by Lily

Choosing bridesmaid dresses can feel like one of the trickiest parts of wedding planning. You're trying to find dresses that flatter different body types, fit a variety of budgets, coordinate with your wedding vision and—hopefully—keep everyone happy.

And with so many colors, fabrics and styles to choose from, it can get overwhelming pretty quickly.

At Styled by Lily, we've spent years helping brides and bridal parties navigate that process. Whether you know exactly what you want or you're starting with a Pinterest board and a general color palette, our goal is to take bridesmaid shopping from overwhelming to fun, relaxed and guided.

Here’s what you can expect when you shop with us.

One of the Largest Bridesmaid Selections in the Capital Region

One of my favorite things about Styled is the sheer number of options we’re able to offer our brides.

Whether your wedding vision is timeless and classic, romantic and feminine, or modern and fashion-forward, you'll have plenty to choose from. We proudly offer one of the largest bridesmaid dress collections in the Capital Region, with styles ranging from approximately $179 to $400.

Our designers include Jenny Yoo, Amsale, Dessy, Lula Kate and Elliatt, giving you hundreds of options in different silhouettes, fabrics and colors.

Our samples range from approximately sizes 0–30, because we know how important it is for bridesmaids to actually be able to try dresses on and get a realistic idea of how a style will look and feel.

And sometimes the dress you love on the hanger isn't the one you love on your body—or vice versa! That's exactly why we think being able to try a variety of silhouettes in person is so helpful.

Matching or Mix-and-Match? We Can Help With Both.

Gone are the days when every bridesmaid necessarily wears the exact same dress.

We still love a classic, matching bridal party, but we also work with lots of brides who want a mix-and-match look—whether that means different necklines in the same fabric and color, varying shades within one color palette, or a combination of fabrics and silhouettes.

This is an area where having a stylist can be especially helpful.

We can pull different combinations, lay colors and fabrics next to each other, and help you figure out how to create a bridal party that feels cohesive without feeling overly matched.

If you're not quite sure how to translate the inspiration you've saved online into an actual bridesmaid lineup, bring it with you! That's what we're here for.

A Personalized Shopping Experience

Every bridesmaid appointment at Styled is by appointment, so your group has dedicated time with one of our experienced stylists.

We start by sitting down with you to learn a little about your wedding—your venue, season, colors, overall style and, of course, what you're envisioning for your bridesmaids.

Then we'll start pulling dresses.

Appointments last about 75 minutes, giving you plenty of time to explore different styles, compare colors and fabrics, and narrow down your favorites. We'll clip gowns to help give a better idea of fit, make suggestions based on what your group is loving (or definitely not loving!), answer your questions and guide you through the ordering process.

Why Shop for Bridesmaid Dresses in Person?

There are certainly plenty of places to order bridesmaid dresses online, but there are some things a computer screen just can't tell you.

Colors can look completely different in person. Fabrics drape differently depending on the silhouette. A neckline someone was convinced wouldn't work for her may end up being her favorite.

Shopping in person also gives you the chance to compare dresses side by side rather than trying to imagine how five different online photos will look standing next to one another on your wedding day.

And, maybe most importantly, you have someone there to help you navigate all of it.

We'll talk through sizing, timelines, colors, ordering and alterations so you're not left trying to figure everything out on your own.

Ordering Your Dresses

Because most bridesmaid dresses are made to order, we recommend shopping at least six months before your wedding.

Most gowns take approximately two to four months to arrive, and we always want to leave enough time for alterations before the big day. Shopping early also gives you a little breathing room—which is something we always recommend when it comes to wedding planning!

Once everyone has chosen their dress, we'll help each bridesmaid determine her size based on the designer's size chart.

To ensure every dress is cut from the same dye lot for the best possible color match, we wait until every bridesmaid has submitted payment before placing the group's order together.

We'll keep you informed throughout the process and let each bridesmaid know when her dress arrives.

Have Out-of-Town Bridesmaids? No Problem.

It's rare these days for an entire bridal party to live in the same place, so we've made it easy for out-of-town bridesmaids to be part of an order.

Your local bridesmaids can shop with you at Styled while anyone living farther away can be professionally measured near home and place her order remotely.

Once her dress arrives, we can even ship it directly to her.

So if your best friend lives in Boston, your sister is in Florida and your college roommate is across the country, they can still be part of your Styled bridal party.

Make It Part of the Wedding Experience

Bridesmaid dress shopping doesn't have to feel like another item to check off your wedding to-do list.

Bring your favorite people, have some fun trying things on, and let us handle the details.

Whether your bridal party is local to Saratoga Springs, Albany, Schenectady or Troy, or your bridesmaids are scattered all over the country, we're always honored when a bride chooses Styled to be part of her wedding.

With hundreds of dresses, inclusive sample sizing, experienced stylists and a personalized approach, we're here to make finding your bridesmaid dresses feel a whole lot easier—and hopefully a lot more fun.

We can't wait to welcome you and your favorite people to Styled by Lily!