New at Styled: Gia Franco by Feriani Couture

We’re so excited to welcome Gia Franco by Feriani Couture to Styled by Lily! Known for sophisticated silhouettes, beautiful fabrics, and elevated details, Gia Franco is the perfect addition to our growing collection of ‘Mother of’ and special occasion dresses in Saratoga Springs.

Gia Franco designs for the woman who wants to feel polished, confident, and elegant—without looking overly traditional. From sleek crepe gowns to statement florals and luxurious mikado, the collection strikes that perfect balance between timeless and modern.

Here are a few of the new Gia Franco styles you can now find here:

Style 12500: Statement Jacquard

For the mom who loves a little color and texture, Gia Franco 12500 is a standout. This off-the-shoulder mermaid gown features a champagne jacquard with leaf-inspired texture and beautiful blue and bronze floral embroidery. A draped fold-over neckline frames the shoulders, while the contoured bodice and defined waist create an incredibly flattering silhouette.

Style 12272: Classic with a Twist

There’s something so timeless about a beautifully fitted crepe gown, and Style 12272 adds just enough drama. The off-the-shoulder neckline is accented with dimensional floral appliqués, giving this sleek mermaid silhouette a romantic, feminine touch.

We love this gorgeous option for someone who is looking for some arm coverage.

Style 12551: Modern & Minimal

If your style leans clean and sophisticated, Style 12551 is one to try. A strapless sweetheart neckline, asymmetrical draping, and cascading side detail elevate the sleek column-meets-mermaid silhouette.

Available in shades including champagne, navy, periwinkle, olive, and black, this gown proves that you don’t need heavy embellishment to make an entrance.

Style 12636: Timeless Mikado

Crafted from structured mikado, this figure-flattering mermaid features an elegant V-neckline, subtle pleating, and a chic half-bow detail at the waist. The result is classic, sophisticated, and incredibly polished.

Style 18696: A Floral Moment

Style 18696 brings a more fashion-forward feel to the collection. This strapless navy column gown is accented with metallic pink and champagne florals, creating a striking contrast that feels sophisticated while still making a statement.

Shop Gia Franco at Styled by Lily

Whether you’re the Mother of the Bride, Mother of the Groom, attending a black-tie wedding, or shopping for another special occasion, Gia Franco by Feriani Couture offers gorgeous options that feel elevated, modern, and flattering.

We can’t wait for you to see this collection in person!